SEM Planner needed for small, dynamic and growing ad agency (Flatiron)

Avoid scams and fraud by dealing locally! Beware any deal involving Western Union, Moneygram, wire transfer, cashier check, money order, shipping, escrow, or any promise of transaction protection/certification/guarantee. More infoIgnited is looking for a Search Marketing Planner to be responsible for the continual development of keyword and ad copy strategy, implementation and execution of proper account, campaign and adgroup structure, as well as assisting in the strategic direction of account growth as it relates to SEM best practices. The Search Marketing Planner will continually monitor keyword and ad copy performance as it relates to quality score and client ROI and will recommend and implement changes to optimize against these metrics.

Our "must" haves:
? Search, Display and/or DR marketing experience
? Knowledge of 3rd party tracking and serving technology (DART, DARTSearch, Atlas, Search Ignite, Keyword Max, etc.)
? Ability to construct and create tracking components for client's SEM URLs
? Expert ability to use Google, Yahoo/ Bing User Interface and Desktop Tools
? Google Adwords Certification required
? Working knowledge of Omniture, HBX or similar web analytics tools
? Understanding of interactive media
? Strong knowledge of data feeds as they apply to strategic recommendations
? Experience working with multiple SEM campaigns within Google, Yahoo/Bing and Tier II Search Engines
? SEO experience desired

Your daily "to-do's":
? Take the lead in creation and development of client SEM campaigns
? Ensure that client campaigns are aligned with SEM best practices
? Demonstrate proactive approach to optimizing client accounts
? Use of optimization and reporting tools
? Assist in development of client SEM strategy

Other "stuff" required:
? Bachelor's Degree
? At least 2 years of search experience
? At least 2 years of interactive media experience
? Excellent written, verbal and presentation communication

Whew. That was a mouthful, but if you've read this far you probably have the stamina a position like this requires. So reply with an e-mail and let us know why you'd be the top search result if we Google'd the term "Our next great Search Marketing Planner." We offer an energized environment with competitive pay and perks. EOE. Apply @ http://ignitedusa.com/careers Hiring Organization: Ignited

Compensation: DOEPrincipals only. Recruiters, please don't contact this job poster.Please, no phone calls about this job!Please do not contact job poster about other services, products or commercial interests.

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