The responsibilities of the Marketing Representative include, but not limited to:
- Suggest, initiate and execute marketing initiatives that support growth goals of each business unit.
- Perform cost/benefit analysis of various marketing initiatives.
- Manage marketing campaigns
- Provide creative input for new and existing marketing efforts (i.e. Logos, Brochures, Websites, Copy).
- Develop a marketing and sales plan, implementation timetable and responsible individuals
- Develop "unique" sales strategies for potential referral sources- PCPs, Specialists, Hospitalists, ER, etc.
- Develop consistent, standardized presentation tools
- Gather information from referring physicians an patients.
- Develop marketing programs to address the information gathered.
- Create collateral materials to promote capabilities and services. print ads, direct mail postcards, patient info brochures, referring MD brochures, referral pads, etc.
- Distribute collateral pieces to respective target audiences
- Create strategy to introduce the practice / physicians/ capabilities to the respective community physicians
- Develop calendar of relevant health fairs/ community events for participation as well as speaking engagements --i.e. community outreach strategy
- Develop plan and facilitate educational and workshop opportunities for referring physicians and the community
- Initiate web site enhancements
- Create promotional items with pertinent practice info for marketing within communities served
- Breaking News Stories- Develop press releases and publicize series of breaking news stories such as new services, key personnel initiatives, awards, strategic alliances, milestones achieved, etc
- Ad Placement- Research media outlets regarding advertising opportunities. Determine cost and circulation.
Performance Requirements
Interpersonal Relationships/Communications Qualities:
- Ability to gain confidence from physicians, superiors and co-workers by performance and communication in a highly professional manner at all times.
- Ability to demonstrate and communicate effectively and express ideas clearly, to actively listen and always follow appropriate channels of communication.
- Ability to relate in a professional manner to all levels of staff throughout the company and related departments.
- Possesses good verbal and written communication skills to document and report clearly and concisely.
- Ability to maintain confidentiality of financial matters.
Planning and Organizational Skills:
- Demonstrate the ability to recognize, establish and deal with priorities promptly.
- Strive to coordinate work to achieve maximum production and efficiency during the various shifts.
- Ability to work as a "team" member to create ideas to improve upon job performance, work methods, procedures and standards.
- Demonstrate an ability to assess a situation from a variety of perspectives, consider several alternatives and choose an appropriate course of action.
- Ability to monitor situations that require follow up or attention.Performance Requirements:? Able to prioritize days work, meeting specified deadlines.
- Ability to recognize, evaluate and solve problems and correct errors.
- Skill in establishing and maintaining effective working relationships with other employees, physicians, patients, insurance organizations and the public.
- Ability to speak clearly and concisely.
- Develop and maintain effective client relations, act as a liaison with referring physician offices which would require applicant to effectively communicate and work closely with staff, assist in preparation and distribution of informational material and newsletters to referring physician offices as well as monitor and report changes in referrals and new physician practices.
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